It is no secret that world wide we as a society are becoming more and more dependent on the ability to access information to help guide our lives on a daily basis. Whether it is looking for a vehicle to just a daily lunch deal accessing our smartphones to get the information instantly and in real time has grown in popularity to levels never seen before.

We are now well on our way into 2012 and along with it comes new mobile marketing opportunities that your business should follow as you develop marketing campaigns to spread the word about your brand and products and services.  As mobile technology improves and the general masses catch up with the advances, businesses should follow suit closely and observe the interests and behaviors of users regarding mobile phone trends and use. Having YOUR finger on the pulse of this powerful venue is becoming more critical then ever before. As you travel into 2012 and beyond statistics are proving without doubt that the survival of your business will be determined by your ability to implement technology into your future marketing plans.

Mobile Use & Access

Mobile Marketing

In 2011 the use of Mobile phones exploded with statistics showing corporate use of websites alone grew over 200% in under a year and also showing an unprecedented rise in text messaging, smartphone purchases and mobile advertising at the same level of growth!

Mobile Websites have become a hot commodity when it comes to retailers showing a growth factor of 37% in 2011 alone compared to 12% in 2010!

So what’s the BIG deal you ask!

Well the big deal is this; The best of Entrepreneurs know that especially in today’s economy surviving as a profitable business requires flexibility and the willingness to change with the times. We are in a fast moving world of technology where it is easy to get left behind. Money is tight, customer loyalty is waning, cost of doing business is rising beyond belief. Tapping into the Internet will cut your marketing costs dramatically and enable you to reach your specific customer every time you have something to say… how powerful is that?

The basics haven’t changed… It’s crucial in getting your name out into the market place, in front of YOUR specific type client or customer and keeping it there!

What has changed is HOW that is done!

Marketing to the consumer has shifted away from the one way broadcast to a “multi-point conversation” and Mobile Marketing is leading the way along with social media! The blanket style advertising approach has fallen by the wayside like the door-to-door salesman. The old school ways of marketing, time and time again, prove to be costly, noneffective and time wasting.

Here is the key people! What is unique about mobile marketing is a company’s ability to reach consumers when they are closest to buying. We do it at 4 different levels. See for yourself!

Here is an example and question… Are your customers more likely to go straight home after a long strenuous day at work to cook dinner OR decide instead on a night out to dinner at YOUR restaurant right after receiving a text message at 3pm from YOU with a dinner special for that night? How about one on Friday or Saturday afternoon with a drink special, a weekend dinner special or any other type offer? This is powerful stuff that has the ability to grow your business like no other advertising venue can.

Mobile Marketing is no fad but definitely a trend. A trend with strong   proof through  statistics showing it’s the place to be!