Video Rules

In today’s economy getting your message out to both your new and current customer base has reached a level of critical importance. Entrepreneurs have become desperate to find the most effective and affordable way to market their business and services.

The new phenomena of course has become Mobile & Social Media Marketing via the Internet. With the many different venues available when it comes to Internet marketing the most powerful one that stands apart from the pack is Online Video Marketing. Online Video Marketing is using the power of short videos to promote yourself, your business or your products across the Internet. This type of marketing doesn’t come any more powerful and as far as that goes not any cheaper! Once you have managed the expense of creating a strategic marketing plan and after producing your videos they can be put out on the Internet fairly quickly staying out there 24/7/365… non stop! If you had your advertising content out there constantly just think how much would it cost you if you were using old school marketing techniques like Yellow Pages, Newspapers, Magazines, Direct Mail, Radio or even Television. Honestly, it would be impossible to do just by virtue of the cost alone.

Now, your individual video can be produced at many different levels from using the basic hand held video recorder with no special effects to the professional high end video recorder with green screen and special effects. No matter which way you go statistics show all levels have proven to produce great results. Actually, it has proven that the lower more basic videos convert higher than the high end videos. Producing your videos is the first step of many and the key or most important thing to remember with all of this is having a powerful distribution system in place to get your content out there on the Internet and in front of the right eyes. That’s the proverbial nail in the coffin!

Everyday millions are using the search engines, Google, YouTube, Yahoo and Bing to find businesses who can meet their needs and wants. Statistics show that 90% of those people will click on the first page of all the search results. Is your site or links showing up on that first page or is it your competitors?

Did you know that according to Forrester Research:

1. A video that is in Google’s index is 53 times more likely to be found
   on the first page of results.
2. That over 60% of all web traffic is coming from online videos.
3. 50 of the Top Internet Retailers all feature some type of video on the
   front page of their web sites.
4. Approximately, 1.2 Billion videos are streamed from YouTube daily!
5. In regards to social media marketing usage Online Video tops ALL
   except Facebook in relation to percent of people using it.

A New Media Revolution has already started out on the Internet and it’s happening through Online Video Marketing. Statistics show that 30 Billion, yes Billion, videos are viewed each and every month in the US alone and Internet Video is 60% of all Internet traffic! In July of 2011 alone, 180 Million people watched online videos for an average of 18.5 hours per viewer! Video has become so large that YouTube is now the 2nd most used search engine right behind Google.

Oh and by the way, YouTube is technically not even a search engine!

If Businesses expect to survive into the near future Businesses need to adopt Social Media Marketing into their advertising plan & budgets. It’s that plain and simple!