That is the question! With Social Media around every corner you turn these days, you have to ask yourself the question; Am I going to be late to the party in jumping into the social media phenomenon? It is an important question you should be asking yourself, especially now that there is a fundamental shift in where consumers are seeking out information prior to engaging businesses and purchasing products and services.

When was the last time you physically opened a phone book (the Yellow Pages) to seek out a number for a local business or service? If your answer was, “not in quite a while” then I have made my point.

If you are like most you are going to a search engine like Google and searching for information, which by‐the‐way brings me to my next question:

• If you were to Google yourself and/or your business what would you find?

• More importantly, if you’re a business what would your potential prospects and current clients find?

If your answer is not very much or even next to nothing the good news is that Online Business PROs can help.

Entrepreneurs and Businesses alike who do not embrace Social Media now will have a very difficult time thriving and surviving in this new informational environment.

The best way I like to explain the social media revolution is relating it to the impact that Interstate 40 had on the legendary Route 66. From 1926 through 1985, U.S. Route 66 was the 2,451 mile main thoroughfare from Chicago to Southern California. And any business along the “Mother Road” was sure to be prosperous. Then something happened – a newer, faster and safer route was established across the southern U.S. ultimately decommissioning Route 66 on June 27th, 1985 from the U.S. Highway System.

Once thriving businesses began to slowly die off as travelers gravitated toward the newer, more convenient and faster way of traveling across the south. In our world, the traditional way of gathering information (or Route 66) from newspapers, phone books, TV commercials, and radio is moving online (Interstate 40) where it is faster and more convenient to get information people are looking for. Businesses who are recognizing this early in the game are thriving because they have established an effective online presence where prospects can find their products and services.

It’s now time to let Online Business PROs get you off Route 66 and onto the Informational Highway where you can strengthen relationships with existing customers and convert prospects looking for your products and services into long term dedicated customers.

Happy Motoring,
PMJ